-
NEW YORK, September 21, 2006 – Today at Cleantech Venture Forum ® XI during the Gurus
-
Session: GEOSS – The Next GPS or Human Genome Project for Planet Earth? members of the
-
Global Earth Observation System of Systems (GEOSS) will express their concern for the
-
potential impact of climate change combined with a far-reaching government initiative to
-
integrate the world’s disparate Earth and environmental information systems. This crucial topic
-
has caused many of the leading U.S. information technology and aerospace companies to take a
-
special interest in the clean technology sector, as it celebrates one of its biggest success stories –
-
reducing the amount of ozone-depleting gases in the atmosphere.
-
-
“Just last month, we acknowledged an improvement in the ozone hole. Observation technologies
-
enabled us to identify, visualize and monitor this critical environmental problem, while
-
government cooperation and industry innovation allowed us to solve the problem. We can apply a
-
similar model to issues such as climate change and other areas” said Nancy Colleton, executive
-
director of the Alliance for Earth Observations, an industry group devoted to promoting the
-
benefits of observations.
-
-
Bill Gail, director for strategic development for Microsoft’s Virtual Earth, agrees, “Platforms like
-
Virtual Earth will enable governments, businesses and even consumers to visualize and address a
-
host of environmental issues. It is the visualization of these topics that will catalyze action. The
-
more observational data that is available, the more applications we will see being built using
-
Virtual Earth and Google Earth. It will impact all segments of the cleantech sector—energy,
-
agriculture, water and transportation. The possibilities are endless,” Gail said.
-
-
One area in which experts see a high-impact opportunity to apply observation systems is in the
-
emerging ecosystem services sector. The carbon market, for example, is one that is evolving
-
quickly and could benefit greatly from improved availability of and access to spacebased
-
remote sensing technology.
-
-
“Satellite observations of the Earth are going to be a primary method of measuring, monitoring
-
and verifying carbon credits generated from changes in land use,” said David Skole, chief
-
technology officer for the Climate Investment Network for Carbon Sequestration. “We need
-
imagery from space and other sources to continually monitor carbon resources. Using satellites,
-
we can do largescale, global monitoring and ensure credibility to the markets.”
-
The use of spacebased satellites in other vertical markets such as homeland security, marine and
-
ocean transportation, and agriculture is nothing new. However, the introduction of tools including
-
Virtual Earth and Google Earth in parallel with more than 60 countries agreeing to share Earth
-
and environmental information through the Global Earth Observation System of Systems
-
(GEOSS) opens up new possibilities.
-
-
“GEOSS will enable applications in areas we’ve never even considered. On the government side,
-
we are working very hard for improved prediction of natural hazards like tsunami and hurricane
-
forecasting, and utilization of the data for better resource management. But, on the private sector
-
side, we know GEOSS information will enhance the activities of existing companies in every
-
industry and will help support new entrepreneurial ventures. The underlying, critical piece in all
-
of this is the observations. We need the data and information from satellites, buoys, balloons,
-
ships and aircraft available and easy to integrate,” said NOAA Administrator and Under Secretary
-
of Commerce for Oceans and Atmosphere Conrad C. Lautenbacher Jr.
-
********************
-
For the first time, leaders from the environmental monitoring and information technology sectors
-
will came together at Cleantech Venture Forums™ XI to examine the potential of GEOSS to not
-
only provide unprecedented data for measuring the performance of clean technologies, but also
-
generate new entrepreneurial opportunities for the clean tech sector.
-
-
Moderated by Dan Dubno, producer and technologist for CBS News in New York, the session is
-
part of Cleantech Venture Forum™ XI. Joining Dubno will be Bill Gail, director of strategic
-
development for Microsoft’s Virtual Earth; David Skole, chief technology officer for the CINCS
-
(Climate Investment Network for Carbon Sequestration); and Carla Sullivan, senior policy
-
advisor, Office of the Under Secretary of Commerce for Oceans and Atmosphere. Science
-
Applications International Corporation (SAIC) and Northrop Grumman are sponsoring the
-
session, which is organized by the Alliance for Earth Observations.
-
About Cleantech Venture Network®, LLC
- Cleantech Venture Network ® LLC is a membership group that catalyzes investment, business
-
opportunities, and relationships driving the growth of cleantech globally. The network has over
-
1100 affiliate members worldwide who take advantage of the global Cleantech Venture Forums™,
-
comprehensive market research services and reports, online proprietary database of prescreened
-
companies, online deal flow, and online directory of investors active in cleantech. In addition, they
-
provide information services including the twice a month market intelligence newsletter Cleantech
-
Capital Alert and the quarterly Cleantech Venture Monitor® report that tracks and analyzes all
-
cleantech venture investments, M&As and IPOs in North America and Europe.
-
-
Over $500 million has been raised by companies that presented at the Cleantech Venture Forums™
-
since 2002. The organization has tracked and analyzed more than $10.2 billion of North American
-
venture investment in cleantech since 1999 and all European cleantech investments over the past
-
three years. They have expanded their database to include all M&As and IPOs in cleantech in
-
North America and Europe.
- Further information can be found at www.cleantech.com or by calling (+1) 8102244910