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A new wind turbine from Muskegon, Mich.-based EarthTronics is coming to a hardware store near you, opening up new potential markets in low-wind areas. The turbine starts generating power at wind speeds as low as 2 miles per hour.
The company launched its Honeywell Wind Turbine today, a new wind energy system for home and business owners that EarthTronics said has higher performance output and lower installed cost per kilowatt than any other unit on the market.
EarthTronics President Reg Adams told the Cleantech Group the company is planning to market the new turbine across America for residential and light commercial uses, hoping for it to become the “Blackberry of wind.”
“We want to relieve pressure off the grid by bringing energy generation to the demand location, in other words, to your home or your commercial facility,” Adams said.
EarthTronics worked with Honeywell International (NYSE:HON), licensing the Honeywell brand to put on its turbine. Adams said Honeywell, a technology and manufacturing company that makes everything from air purifiers to aerospace products, has an interest in alternative energy. EarthTronics has also committed to build larger turbine units for Honeywell, which could be used through Honeywell's business development group.
A new report this month from the American Wind Energy Association, the AWEA Small Wind Turbine Global Market Study, highlights how the U.S. market for small wind turbines grew 78 percent in 2008, with a total of 17.3 megawatts of new installed capacity, compared to 14 percent in 2007, with 9.7 MW of new capacity (see Windation eyes commercial buildings for enclosed turbines).
Small wind turbines are those with a capacity of 100 kW or less. The report indicates the growth is due largely to private equity investment in the sector, as well as economies of scale, increasing electricity prices and growing public interest.
The EarthTronics wind turbine, made of stainless steel and plastic, measures six feet in diameter and weighs less than 95 pounds. It can produce over 1,500 kilowatt hours per year in low wind speeds, which is about 15 percent of an average household’s energy needs.
One of the company’s competitors Southwest Windpower, which makes the Skystream wind turbine, hasn’t yet been able to produce 1,000 kilowatt hours, Adams said. He said it’s still a good turbine but requires higher wind capacities, citing the problem that in America only 10 percent of the country has high enough wind speeds to power traditional turbines. In 2006, Southwest Windpower received Underwriters Laboratories (UL) certification for a key component its Skystream 3.7 residential-scale wind generator (see Southwest Windpower shipping new UL-approved residential generator).
Another competitor, BroadStar Wind Energy, emerged from stealth in 2008 revealing its AeroCam Turbine, which it claims can be deployed almost anywhere—including urban environments—at a cost-effective $1 per watt installed.
Other wind medium-to-small turbine equipment companies include Bergey Windpower, Solar Wind Works and Entegrity Wind Systems (see The race for affordable wind).
Startup Windation Energy Systems began taking orders earlier this year for its enclosed turbines for commercial rooftops. The 5-kilowatt capacity unit costs $40,000, plus $10,000 for installation by crane. It can generate power with winds starting at 7 mph.
The EarthTronics turbine generates energy from its fast-moving gearless blade tips, rather than a complex center gear box like its competitors. The blade tip system cuts in at wind speeds as low as 2 mph and as high as 45 mph. Adams described the hub of the development as a “center bicycle wheel concept.”
“We have no gearbox and generators in the center hub. It’s just like a large bearing on a bicycle wheel,” he said.
The Blade Tip Power System eliminates mechanical resistance and drag, Adams said, and also doesn’t have the typical noise associated with wind turbines. The blades “free wheel” like a pinwheel, he said.
The product, when packaged with EarthTronic’s compact fluorescent light bulb kit, offers 30 percent yearly saving on home energy bills, or 18 percent savings without the bulb kit.
Adams said he expects demand for the product to be driven by growing state and federal renewable energy incentives. U.S. consumers can receive a 30 percent rebate when they purchase turbines, thanks to the new federal tax credits in the U.S. (see Solar takes stock after tax-credit battle).
EarthTronics reviewed more than 280 wind turbines before selecting its current model, developed by E-Net and invented by Imad Mahawili, former director of the Michigan Alternative and Renewable Energy Center at Michigan's Grand Valley State University. EarthTronics licensed the technology from E-Net and has taken the product through to commercial launch. The technology is patented in 120 countries.
EarthTronics is ramping up production with 3,000 orders to be released to Ace Hardware stores in October for a $4,500 retail price.
By December, Adams said the company plans to be producing 5,000 units per month, and then doubling that by March 2010. He alluded to the private company’s planned IPO route in the future, and intent to take the company’s technology global. Adams wouldn't disclose the names of investors but said the company isn’t venture backed.
The first pilot plant is slated for either the United States or Canada, Adams said, with a final decision to be made by the company’s board of directors in June.
During the next 24 months to 30 months, EarthTronics plans to build six or seven additional production plants to serve customers in India, China, Europe and North America, which are emerging markets for power demand.

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Wind Turbine Efficiency
Submitted on June 9th, 2009 by Andy Kruse (not verified)I represent Southwest Windpower, a company that has been in the small wind business for more than 23 years. I am a big supporter of new companies entering the small wind turbine industry. No question there is a lot of opportunity in this space.
However, I draw the line when people hype conceptual drawings and present performance calculations that are clearly projected. How much energy a device can extract from the wind is a direct function of the diameter of the rotor times the cube of the wind speed. I find it very difficult to believe that a device with a 5-6’ rotor could develop 1500 watts unless it is in an extremely high wind. Few people live in places like this.
Wind turbines are not "garden Sculptures" they are designed to produce electricity. Proper siting, installation and maintenance all have dramatic affects on their performance.
If any individual or person is interested in investing in a renewable energy company:
1) Contact a University or the National Renewable Energy Labs (www.nrel.gov) and ask for a second opinion. As in their opinion that the design has both performance and economic merit.
If any individual or person is interested in investing in a wind generator:
2) Ask to see if the design has been tested and certified by an independent third party. Ask to speak with people that own one.
A small wind turbine can be a fun and worthwhile investment. Just make sure its tested and certified.
Blackberry of wind
Submitted on June 26th, 2009 by GF (not verified)Hello - I am an interested consumer. But before I purchase your equipment at an Ace Hardware Store, I need some more information.
Your press release reads:
>...The turbine starts generating power at wind speeds as low as 2 miles per hour. ... <
My question :
How many kWh per year would be generated at that worst case scenario of "2 mph winds"?
Your press release reads :
>>...can produce over 1,500 kilowatt hours per year in low wind speeds ...<<
My questions:
How is that calculation done? (I mean, is this a "best case scenario" of 45 mph wind speeds for an entire year?). Can you please provide more scenarios.
Are "low wind speeds" between 2mph and 45mph?
Does it assume a constant wind speed of 45mph for the entire year?
How do I know if I live in a "low wind area" or a "high wind area"?
You provide many reasons for excitement in this industry and savings for my pocket-book. But, after the initial excitement goes away, my technical questions start to pop up. You provide a lot of hype but leave a lot of important and critical questions unanswered.
Also, "what is the name of this product"? If Ace is going to be stocking it later this year, shouldn't you be providing us the product name? If I walk into an Ace today and say "I want to place an order for the "Blackberry of Wind" - will they know what I'm talking about? If I ask for the "Honeywell Gearless Wind Turbine" - will they know?
Please "no spin" in your responses.
You have my attention - you are close to getting my money - honest to the point replies will result in me spending my money at Ace (or similar) on your product.
The ball is in your court. Please please pleae, don't let me down.
Thanks,
-gary
Estimated Monthly kWh Production
Submitted on June 29th, 2009 by Sam Streubel (not verified)Here's a formula for estimating monthly energy output for wind turbines from by Hugh Piggott, www.scoraigwind.co.uk.
(wind speed in mph)3 x (rotor diameter in feet)2 ÷ 600 = average hourly output in watts.
If you plug in the Honeywell numbers it would look like this:
2 cubed x 6 squared /600 = .48 watts per hour or .35 kWh per month. This amount of power would light a 50 watt bulb for 7 hours.
As wind speed increases the power is increased by a cube factor. So doubling the wind speed from 2 to 4 mph would increase the monthly output to 2.8 kWh. This would light a 50 watt bulb for 56 hours.
The best resource I know of for finding the average annual wind speeds at different altitudes for specific cities can be found here:
http://www.alternative-heating-info.com/windpower_residential.html
Honeywell WT6000
Submitted on July 10th, 2009 by Unregistered user (not verified)You do have my attention.
The one thing I do not like about EarthTronics expansion ideas is the quote I cut from the article(June 8, 2009 - Exclusive By Lisa Sibley, Cleantech Group )below.
"During the next 24 months to 30 months, EarthTronics plans to build six or seven additional production plants to serve customers in India, China, Europe and North America, which are emerging markets for power demand."
KEEP OUR JOBS IN THE USA!
Honeywell WT6000
Submitted on July 15th, 2009 by russ (not verified)Honeywell should be ashamed to have their good name (used to be anyway) associated with huckster products.
Posts have correctly pointed out the falsity of various claims. These guys are just depending on catching suckers who have no idea of what they are getting into.
Wind speeds of less than 5 m/s (approx 11 mph) are of no use for power generation. Roof tops are even worse. If you do any research at all it is easy to see through the claims of most small turbine mfgs.
This one, like many other small turbines, is only after rebate/incentive.subsidy money - your tax dollars they are trying to dip into for junk.
Just curious...
Submitted on October 7th, 2009 by ken (not verified)Several of you are claiming the earthtronics/honeywell turbine is a 'scam' or is lying about its potential output. You use a seemingly proven formula to back up this claim.
Now, my question is, how many of you have verified that formula is still accurate with the BTPS (blade tip power system)? How much of the formula is calculating expected loss of efficiency due to the heavier center gearbox?
I am a curious consumer, not some representative of the company, but I have too often seen nay-sayers wrongly put down new technologies using improper old tech formulas and schools of thought.
I am not a pro in this field, but neither am I a 'sucker' with no idea of what I am getting into.
I have been researching solar and wind alternatives for my house for 2 years+ now... and based on what I have seen, I find it believable, though I am sure it is subject to the standard American promotional distortion... nothing in America (and I mean NOTHING) is as good as it is advertised to be. That doesn't make it all useless junk or scams... it just means you have to learn to sift out the hype.
I'm intending to get one of these to test out in the next few months... I am not expecting to get my money back in the first few years anyway... so if it is some scam I am prepared to lose the investment in the name of research. But I believe it can be no worse than any other residential wind alternative; and if it is indeed as good as they claim... well I will be far ahead of those who sit comfortable behind old formulas saying it can't be that good.
FRAUD
Submitted on October 27th, 2009 by jac05 (not verified)Brilliant! Except its not.
Industry expert Paul Gipe has already reviewed this product and has this to say about the design:
"There is no substantiation to back up the promoter's claims and the claims themselves are exaggerated."
Also of note:
"There are no units in use. One turbine has been "tested" in a wind tunnel. Thus, all claims about the product are projecture.
Those who have followed the debate about performance measurements of small turbines realize that testing in a wind tunnel is not testing at all. Wind tunnel "tests" are useful only for design not for estimating the performance of the wind turbine in the field.
Though no turbines have been tested in the field, Earthronics has hired a public relations company."
Something tells me the positive comments, the few, are from this PR Firm WindTronics hired.
And who the heck would talk about selling a product they have never tested in its intended use??!!
http://www.wind-works.org/SmallTurbines/Windtronics760EstimatedGeneration.html
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