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Imperium scores PR coup with MTV and Schwartzenegger
April 9, 2007 - by Dana Childs, Cleantech Group
Gotta give 'em credit.
We usually wince at PR tricks, but this one's pretty good.
Seattle biodiesel bad boy Imperium Renewables convinced MTV's “Pimp My Ride” to turn an American classic into a green biodiesel machine in an Earth Day special to be aired later this month... and were helped in the episode by California Governor Arnold Schwarzenegger, who "lends a hand" in the final stages of the work. Between obligatory eco-soundbites, that is.
In the episoide, The Pimp My Ride crew gives an ecological conversion to a 1965 Chevy Impala so the car can run on pure biodiesel.
The result: an extraordinary 800 horsepower biodiesel “Clean Machine” that gets 25 MPG.
Along the way, host Mad Mike gets a tour of Imperium to see how biodiesel is made. Imperium also donated a year's supply of canola-based biodiesel to the lucky recipient of the car.
Watch for the special Pimp My Ride episode April 22nd on MTV.
Copyright © 2007 Cleantech Group LLC. All rights reserved, including right of redistribution.
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Comments
Schwartzenegger's Hummer
Submitted on April 16th, 2007 by Dallas KachanSchwartzenegger was apparently so impressed by the biodiesel conversion process that he's asked the Pimp My Ride guys to convert his... Hummer.
That's right. Eco-mouthpiece Schwartzenegger drives a Hummer.
Acceptable? Scandalous? What do you think?
Arnolds HUMMER
Submitted on May 18th, 2007 by InterestedReaderPublicity from last year stated he all ready converted his MONSTA RIDE to Hydrogen ??
So whats your point ???
JB
Arnold only got to borrow it
Submitted on May 21st, 2007 by Dallas KachanActually, he only got to borrow GM's demo hydrogen Hummer back in 2004 and early 2005, according to the fine folks at Treehugger.
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