I just heard of this company today and I think it is a good step in the right direction but you really have to focus on a marketing campaign that would flood the airwaves and commercial time slots in order to gain a greater amount of influence. Since the introduction to the environmental crisis and the 2008 presidential election in addition to Canadian political opinion in regards to altering the patterns of pollution I think in the current situation you need an aggressive campaign to put forth advertisement that can gain influence on a massive scale. At the present period you need a massive short term gain. Picture Toronto, I personally have never seen a commercial regarding your company. Imagine if you put 3-4 commercials on the most influential networks just for a week. There could be a greater potential to gain a better standing within the markets considering the issue with the environmental crisis is at its peak in this age. The point of all this is its already 2008 and if you have been around for some time it doesn’t show