Serious Materials

Biggest energy efficiency deal of '09 goes to Serious Materials

September 22, 2009 - by Lisa Sibley - Silicon Valley-based company brings in $60 million in venture capital to further develop next-gen green building products. Full Story »

Autodesk unveils $15M software giveaway for cleantech startups

July 22, 2009 - by Emma Ritch - Syncromatics and Serious Materials are among those using the design software that could speed time to market. Full Story »

Green construction fuels growth at Serious Materials

March 27, 2009 - by Emma Ritch - CEO eyes fifth factory to open next month as new 2009 LEED standards impose stricter requirements for conservation. Full Story »

Clean air conditioner now runs on the sun

March 3, 2009 - by Christine Blackman - Coolerado’s solar powered cooler reduces energy demand using thermodynamics instead of chemicals that deplete ozone. Full Story »

Differentiate or die

February 22, 2009 - Cleantech.com Quote o' the week
"If people can’t understand what you really have ... that’s sufficient reason to move on to something else."
— Consultant Steve Weiss on differentiation, the first of "four Ds" of cleantech marketing (story »)

The four Ds of cleantech marketing

February 19, 2009 - Exclusive - Cleantech consultant Steve Weiss made drywall seem sexy. He explains how other cleantech companies can do the same.

Investors keep eyes on water filtration

January 22, 2009 - by Emma Ritch - Water filtration technologies pull $39 million this week as investors seek safe bets in cleantech. Details of this and 39 deals this week. Full Story »

CleanBoard plans gypsum drywall using solar thermal tech

January 13, 2009 - by Emma Ritch - San Francisco startup plans to ship recycled drywall from China until it secures funding for innovative manufacturing plant in the California desert. Full Story »

What's next in driving green building

March 14, 2008 - by Dallas Kachan - A new trinational report gives green building a green light, but who should drive? The industry weighs in. Full Story »

The Real Big Kahuna

March 14, 2008 - Cleantech.com Quote o' the week
"Cars are only nine percent. They’re not the big kahuna."
— Serious Materials CEO Kevin Surace on buildings as the dominant global source of CO2 emissions
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