Cleantech Group released ‘Vehicle-to-Grid‘, a new market intelligence report examining the global V2G market and innovation landscape, on June 30, 2026. The report finds that V2G offers utilities and grid operators a significant opportunity to strengthen energy system resilience and avoid major infrastructure upgrades. The technology stack is mature, but market barriers and regulation continue to slow deployment and limit returns for demand owners.
“The global push to secure resilient, local energy infrastructure and supply chains could prove to be a major tailwind for engagement with and deployment of V2G programs,”
Nicole Cerulli, Associate, Transportation & Logistics, Cleantech Group
“V2G has significant potential to provide a range of grid flexibility and balancing services without the upfront cost of deploying new battery systems. However, fragmented markets and regulation remain a barrier, while a lack of payment mechanisms reduces the incentive for demand owners.”
V2G Grid Services– Value for Vehicle Owners
Core Findings:
New V2G revenue streams, including market payment mechanisms, will tip the scales for deployment. Opportunities exist for additional grid services with minimal battery degradation (e.g., voltage control) as well as services at the distribution level where payment mechanisms do not currently exist.
Aggregators hold arguably the strongest position across the V2G value chain. Their asset-light model contrasts with the heavy-asset risk carried by fleets, grid operators, and vertically integrated players, and they draw revenue from all other stakeholders.
The key value proposition for V2G sits with utilities (meeting energy demand, avoiding costly upgrades, managing congestion) and grid operators (grid stability, avoiding upgrades, integrating renewables). Value for individual EV owners remains centered on cost avoidance. Commercial fleets could see significant value in demand-charge reduction, but most cannot engage with V2G, since high-demand hours coincide with vehicle use.
Contact Nicole Cerulli directly for more insight.
Join Our Community
Stay informed of our latest market insights with our newsletters and receive invitations to a regular stream of events and webinars, online and in-person.