New Cleantech Group Report Finds the Key Value Proposition of Vehicle-to-Grid (V2G) Sits with Utilities and Grid Operators; Market Barriers Still Limit Access to the Full Revenue Stack

June 30, 2026 — Cleantech Group released Vehicle-to-Grid, a new market intelligence report analyzing the global V2G market and innovation landscape. The report finds that V2G offers utilities and grid operators significant opportunity both to strengthen energy system resilience and to avoid major infrastructure upgrades. While the technology stack is mature, market barriers and regulation slow deployment and limit returns for demand owners.

“The global push to secure resilient, local energy infrastructure and supply chains could prove to be a major tailwind for engagement with and deployment of V2G programs. V2G has significant potential to provide a range of grid flexibility and balancing services without the upfront cost of deploying new battery systems. However, fragmented markets and regulation remain a barrier, while a lack of payment mechanisms reduces the incentive for demand owners.”

-Nicole Cerulli, Associate, Transport & Logistics, Cleantech Group

Core Findings

According to the analysis:

  • Unlocking new V2G revenue streams (market payment mechanisms) will tip the scales for V2G deployment: opportunities for additional grid services with minimal battery degradation (e.g., voltage control) as well as services at the distribution level where payment mechanisms do not currently exist.
  • Aggregators have arguably the strongest position across the V2G value chain: asset-light model, particularly compared to heavy-asset risk of fleets, grid operators, and vertically integrated players, with revenue streams from all other stakeholders
  • Key value proposition for V2G sits with utilities (meeting energy demand, avoiding costly upgrades, managing congestion) and grid operators (grid stability, avoiding upgrades, integrating renewables). In comparison, value for individual EV owners remains in cost avoidance. Significant value for commercial fleets in demand charge reduction, but most commercial fleets cannot engage with V2G as high demand hours coincide with vehicle use.

About Cleantech Group

Cleantech® Group is the human intelligence authority on global cleantech innovation. Since 2002, we’ve helped decision-makers across industry, finance, and policy navigate the rapid shifts transforming the global economy.

Going beyond market intelligence—offering insights, strategic guidance, and curated connections to help leaders stay ahead, identify opportunities, and act with confidence. Our insight is built on over 20 years of human intelligence, proprietary data, and direct relationships with the ecosystem leaders driving change.

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